Norma Monfort is popularly referred to as Bat Mama. She is initiator and owner of the educational centre Monfort Bat Cave that surrounds the world-record bat cave on Samal Island. She has organized several campaigns regarding bat preservation. One of them goes by the name ‘Elevated BATtitudes’, in which she tries to change the image of bats through spirituality. Bats are essential to life and Norma finds different ways to communicate this very fact, such as in paintings, dance shows and even rap songs.